Timothy Alexander — Senior Digital Marketing & CRO Expert

About

25+ years building digital operations end-to-end —
from server infrastructure to conversion strategy.

CRO · eCommerce · Email · Paid Media · Web Dev · Analytics · SEO · UX · Data · Infrastructure

Experience

GiddyUp

Full-time · Jul 2020 - Present · Remote

Senior Performance Marketing Master Promotion

Apr 2025 – Present · 1 yr 1 mo

CRO & monetization across 50+ brand sites.

Performance Marketing Master Promotion

Jan 2023 – Apr 2025 · 2 yrs 4 mos

CRO & monetization across 20+ brand sites.

Pricing & Promotions Lead

Jul 2020 – Jan 2023 · 2 yrs 7 mos

MDG Advertising

Full-time · 2 yrs · Boca Raton, Florida

Director, Digital Operations

Aug 2018 – Jul 2020 · 2 yrs

Digital ops lead across Health, Hospitality, Finance & eCommerce at an award-winning agency.

Digicel Group

3 yrs 9 mos · Miami–Fort Lauderdale Area

Head of Digital Platforms Promotion

Aug 2017 – Aug 2018 · 1 yr 1 mo

COO-report. Designed & launched web, app, and digital marketing platforms from the ground up.

Digital Operations Manager Promotion

Apr 2016 – Aug 2017 · 1 yr 5 mos

Email · SEM · campaigns · web/mobile apps · loyalty · A/B testing · UI/UX — owned it all.

Email Marketing Manager

Dec 2014 – Apr 2016 · 1 yr 5 mos

Tarmark Media

Founder / CEO · Self-employed · 7 yrs · North Miami, FL

Founder / CEO

2006 – Dec 2014 · 7 yrs

3.28 avg ROAS across LifeLock, American Home Shield, ProFlowers & others.

Optimate Networks, Inc.

2 yrs 1 mo · Delray Beach, Florida

Director of Ad Operations Promotion

2007 – 2008 · 1 yr

500M+ monthly impressions on DoubleClick (later acquired by Google).

Web Development Manager Promotion

2006 – 2008 · 2 yrs

Director of Email Marketing

2006 – 2007 · 1 yr

Omni Point Marketing, LLC

3 yrs 1 mo · Fort Lauderdale, Florida

Email Marketing Systems Administrator Promotion

2003 – 2005 · 2 yrs

100+ Unix email servers across multiple data centers.

Assistant Email Marketing Manager

2002 – 2003 · 1 yr

Cinetta Design, Inc.

Southwest Ranches, Florida

Senior Print & Web Designer

2002

Bitner Group

2 yrs · Fort Lauderdale, Florida

Assistant Art Director

2000 – 2002 · 2 yrs

Education

Babson College

Business Management, Marketing & Related Support Services

Art Institute of Fort Lauderdale

Bachelor's of Science · Visual Communications

Licenses & Certifications

HIPAA for Business Associate

HIPAA Exams · Issued Oct 2019

Credential ID: 204421

Google Analytics Certification

Google · Issued Oct 2018

Credential ID: 23221137

Wharton Operations Analytics

Coursera · Issued Feb 2016

Credential ID: L9XEDW9YQG2D

Wharton Customer Analytics

Coursera · Issued Jan 2016

Credential ID: K3WDDAGVN666

Wharton People Analytics

Coursera · Issued May 2016

Credential ID: K8BPFY3HYMAM

Wharton Accounting Analytics

Coursera · Issued Jun 2016

Credential ID: 3AS5B44JDHJ4

Skills & Tools

Marketing & CRO

eCommerce Optimization A/B Testing CRO Strategy Email Marketing SEO Google Ads Facebook Ads Bing Ads DoubleClick Affiliate Marketing Display Banners Multi-Channel Attribution

Development & Design

HTML5 / AMP CSS3 JavaScript jQuery PHP Perl Shell Scripting Adobe Photoshop Illustrator Dreamweaver

Analytics & Data

Google Analytics Google Tag Manager SQL Excel Data Visualization PPC Pacing GDPR Compliance ADA Compliance

Platforms & Infrastructure

WordPress IBM Watson / Silverpop MailChimp PowerMTA Linux MySQL / MSSQL Apache / IIS cPanel

Honors & Awards

★

Employee of the Year 2019

Digicel Group (CEO) · Sep 2007

In recognition of outstanding achievements and accomplishments as an Employee of the Year, Fiscal Year 2016–2017.

★

On The Spot Award

Digicel Group (CEO) · Jan 2016

Awarded for a creative technical solution developed to drive new customers.